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Loto-Québec.

 

Online Contest To Deepen Customer Engagement

Loto-Québec and the iconic Montréal Canadiens partnered with us to develop a digital extension for their popular Habs Scratch ’n Win ticket. Ticket purchasers were invited online to participate in a hockey-themed game for a chance at additional prizes including a VIP experience and box seats for a highly coveted Montréal vs Toronto Bell Centre home game.

400000
Tickets entered
240000
Participants
66%
Opted in for Communication

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